Shiner Law Group: A Case Study in Boosting Personal Injury Law Firm Visibility

Website :- Shinerlawgroup.com

Introduction:-

The legal industry is fiercely competitive, especially for personal injury law firms. In Florida alone, hundreds of firms vie for client attention. Shiner Law Group, a prominent personal injury law firm with offices across the state, approached us with a challenge: to significantly improve their online presence and attract more clients through strategic SEO. Challenges:- Shiner Law Group, while well-established, wasn't achieving its full potential online. Their website struggled with a low Domain Authority (DA) of 10, hindering their search engine ranking visibility. This meant potential clients searching for personal injury lawyers in Florida were unlikely to find Shiner Law Group on the first page of search results. Additionally, the website lacked optimized content and a clear local SEO strategy, further limiting their reach.

Top 5 Competitors:-

• https://calillaw.com
• kogan-disalvo.com
• fklegal.com
• gonzalezcartwright.com
• lawteam.com/

Methodology:- To address these challenges, we implemented a comprehensive SEO strategy focused on three key areas: technical SEO, on-page optimization, and content marketing. Technical SEO Audit: A thorough technical audit revealed several issues, including broken internal links that hindered website navigation for users and search engines. We meticulously rectified these links, improving user experience and crawlability for search engine bots.

Backlink Profile Analysis & Keyword Research: We analyzed Shiner Law Group's existing backlink profile and identified areas for improvement. Simultaneously, we conducted in-depth keyword research, uncovering relevant search terms with high search volume and lower competition within the personal injury legal niche. This included both general terms like "personal injury lawyer Florida" and long-tail variations like "slip and fall attorney Boca Raton."

On-Page Optimization: Armed with target keywords, we optimized existing website content and meta tags to ensure improved visibility in search engine results. For instance, we revamped the meta description for the "car accident lawyer Florida" page to include a compelling call to action like "Get a Free Consultation Now." This change resulted in a 30% increase in click-through rates, driving more qualified traffic to the relevant page.

Content Strategy: We developed a content strategy focused on creating informative, engaging, and keyword-rich blog posts and articles catering to the needs of Shiner Law Group's target audience. Understanding that potential clients often have anxieties after an accident, we created a series of blog posts focused on "What to do After a Car Accident," providing valuable step-by-step guidance. This established Shiner Law Group as a trusted resource and addressed user search intent effectively. Additionally, we optimized FAQ pages for featured snippets and incorporated structured data markup, securing prominent placement in Google's rich snippets, leading to a 30% increase in organic traffic from informational searches.

Local SEO Optimization: To enhance Shiner Law Group's visibility in local search results, we implemented local SEO strategies. This included optimizing their Google My Business profile with accurate business information, high-quality images, and encouraging positive client reviews. We also ensured consistent NAP (Name, Address, Phone Number) information across online directories and local business listings. Finally, we developed location-specific content such as city-specific landing pages and localized blog posts to attract local search traffic and demonstrate relevance to nearby audiences. Leveraging Shiner Law Group's involvement in local community events and sponsorships, we created blog posts and press releases highlighting their participation. Additionally, we optimized Google My Business posts with event details and relevant keywords. This resulted in a significant improvement – a 50% increase in visibility for local search queries, leading to a noticeable uptick in consultations from nearby clients.

Backlink Building: High-quality backlinks from authoritative legal websites and directories are crucial for boosting domain authority and credibility. We conducted strategic outreach campaigns to secure backlinks through guest posting on relevant legal blogs and directories. Content syndication of valuable content pieces to reputable industry publications further earned Shiner Law Group natural backlinks and increased brand visibility. For example, through outreach and relationship-building with local chambers of commerce and legal associations, we secured an opportunity for Shiner Law Group to contribute a guest article on a popular legal blog. This resulted in a featured article with valuable backlinks and referral traffic, contributing to a 25% increase in organic search traffic and a notable improvement in domain authority, solidifying Shiner Law Group's online presence and credibility.

Results:- The implemented SEO strategy yielded impressive results for Shiner Law Group: Organic Traffic Skyrocketed: From November 2018 to April 2020, organic traffic skyrocketed by over 105.94% compared to the previous period. This translates to a significant increase in potential clients reached through organic search. (Consider including a graph here to visualize the traffic growth)

Improved Keyword Rankings: Targeted keyword implementation and on-page optimization led to a significant improvement in Shiner Law Group's

Improved Keyword Rankings: Targeted keyword implementation and on-page optimization led to a significant improvement in Shiner Law Group's rankings for relevant search terms. Notably, keywords like "shiner law group," "car accident lawyer Orlando," "personal injury lawyer Boca Raton," and "West Palm Beach personal injury lawyer" all secured prominent positions on the first page of Google search results. These high-volume keywords translate to increased organic visibility and attract more qualified leads.

Growing Authority: What's really impressive is how Shiner Law Group's online authority shot up during this time. Their Domain Authority, which shows how credible and influential their website is, went from a modest 10 to a solid DA 24. This means they're seen as more trustworthy and respected in their field online, giving them an edge over competitors.

Enhanced Local Presence: Local SEO efforts significantly improved Shiner Law Group's presence in local search results. The firm experienced a 50% increase in visibility for local search queries, leading to a noticeable uptick in consultations from potential clients in their target geographic areas. This demonstrates the effectiveness of the implemented local SEO strategies, including Google My Business optimization, consistent NAP information, and location-specific content creation.

Increased Client Acquisition: While specific numbers might be confidential, it's safe to say the combined efforts significantly improved Shiner Law Group's online presence. This resulted in a substantial increase in qualified leads and client acquisition. The improved organic traffic, targeted keyword rankings, and local SEO dominance all contributed to Shiner Law Group's success in attracting new clients.

Conclusion Shiner Law Group's SEO case study exemplifies the power of a well-executed SEO strategy. Through a combination of technical SEO improvements, on-page optimization, content marketing, and local SEO efforts, Shiner Law Group achieved significant growth in organic traffic, improved keyword rankings, and a stronger local presence. This translates to a more prominent online presence, attracting more qualified leads, and ultimately, increased client acquisition for Shiner Law Group.