From Declining Traffic to Growth: How Stanley College Perth Boosted Website Visits by 45.74%

                                                               

                                                                   https://www.stanleycollege.edu.au/

 Introduction:- 

Stanley College, a leading institute of higher education and vocational training in Melbourne, Australia, is dedicated to providing students with the skills and knowledge they need to succeed in their chosen careers. However, in today's competitive educational landscape, a strong online presence is essential for attracting new students. This SEO case study will explore the strategies implemented to improve Stanley College's website ranking and visibility in search engine results pages (SERPs), ultimately driving more qualified leads and applications.


Objective:- 

The primary objective was to improve website traffic, organic keyword rankings, and overall brand visibility within the competitive landscape of higher education institutions in Perth, Australia.


Challenges:

  • Low website traffic compared to competitors
  • Limited organic keyword rankings, particularly for geo-targeted Perth searches
  • Declining domain rank, indicating a decrease in overall website authority and visibility
  • Potentially high bounce rate, suggesting website content might not be engaging

Targeted Keywords:

Based on industry research and search volume, we focused on a strategic mix of broad and long-tail keywords with high local search intent:

  • Stanley College Perth 
  • Stanley College West Perth
  • Childcare Course Perth 
  • Hospitality Courses Perth 
  • Business Management Courses Perth 
  • English Course Perth 
  • Cookery Courses Perth
  • Aged Care Courses Perth

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SEO Strategies Implemented:

Keyword Research & Targeting:

  1. A comprehensive keyword research strategy identified relevant search terms with high search volume and lower competition.
  2. Targeted keywords were strategically integrated into website content, title tags, meta descriptions, and header tags (H1, H2, etc.) for optimal search engine visibility.

On-Page Optimization:

  1. Existing website content was reviewed and optimized for targeted keywords to improve search engine understanding and user experience.
  2. Content was enriched with relevant information, local context (Perth), and calls to action for prospective students.
  3. Internal linking was improved to ensure a clear website structure and user flow.


Technical SEO Audit & Improvement:

  • A thorough technical SEO audit identified and fixed crawl errors, broken links, mobile-friendliness issues, and page loading speed.
  • A well-structured and technically sound website is crucial for achieving good search engine rankings.


Local SEO Optimization:

  • Optimized the existing Google My Business listing for Stanley College Perth, ensuring accurate business information, including address, phone number, and high-quality photos.
  • Enhanced the content of Stanley College Perth's Google My Business listing by adding compelling descriptions, positive student reviews, and relevant keywords to improve local search visibility.


Content Marketing Strategy (Partially Implemented):

  • Blog posts and infographics were created to target long-tail keywords and address user search intent related to Stanley College's course offerings.
  • Content focused on career opportunities, student success stories, and the benefits of studying at Stanley College in Perth.
  • Social media promotion of the content further increased website traffic.


Result

  • Increased organic traffic to the website by 45.74% year-over-year from January 2023 to January 2024.
  • Delivered 40+ Keywords Ranked in the Top 3 Positions on Google.
  • Achieved top 10 search engine ranking for key terms like "Stanley College Perth," "childcare course Perth, "Hospitality courses Perth" and other targeted keywords for Stanley College.
  • Increased Domain Authority (DA) by 33 through strategic SEO efforts from January to December 2023.












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